26.9.14

"Nowadays" - AK



Humpasaur "Hump" Jones: Let's be honest about this. No part of living in Ohio is easy. Our heart goes out to anyone coping with a burden like that, but there must be some consolation in the fact you're not from Iowa, right? Today's INBOXXX subject is a rapper/cracker named AK who distinguishes himself, right from the jump, as that rare emcee who enjoys smoking marijuana.

DJ Multiple Sex Partners: THE INBOXXX. We're back. This is happening. Once again, I'm being subjected to whiteboy rap because Hump Jones is a closet racist.

HJ: It's true. I chose this one because I wanted it to be good, but it already looks like I chose wrong.

DJ MSP: And yet you're still committed to doing this whole ordeal.

HJ: THE INBOXXX is such a desperate, thirsty meat factory nightmare I feel like we owe it to these mogs to give them the truth as we see it. Also, I feel for this cat.

DJ MSP: Props to director Matt Kaz for keeping things moving despite some pretty Wonderbread footage & material - during the course of this video, you will watch a blunt get rolled and smoked in the company of an attractive young woman. There will also be Rapper Hands. There's a good range of visual styles on display and they put in some decent editing work. Decent isn't anywhere close to great, though.

HJ: Yeah, decent is pretty boring. The beat stays in a very Ohio pocket - heavily reminiscent of J. Rawls in that Cold Turkey boom bap pocket, or pretty much anything Hi-Tek has done in his quieter moments.

DJ MSP: Do you feel like there's a small white elephant in the room you're avoiding?

HJ: I keep analyzing everything except the actual rapper because that whole subject feels like Nietzsche's Abyss staring back at me. It's sleepwalk-mumble braggadocio from a bro on autopilot. He gets lots of weed and wants to bring That Real Hip Hop Back. There isn't a single memorable or even decent bar in this cut.

DJ MSP: There's probably a quarter of a billion kids his age doing the same thing right now.

HJ: But hey, man, like you said last time: Mac Miller. G-Eazy. Cats like this are blowing up right now because mediocre white kids want a mediocre white kid to make it. Vanilla Ice was too pretty, he could dance. Eminem could actually rap good enough to get accepted. Nobody really perfected the recipe until Macklemore, and now that shit is just open season. The White Savior Wars will be remembered as...well, remembered as a pointless side-show that made a lot of money but didn't matter at all because actual hip hop was quietly having one of the best years ever.

DJ MSP: It's impressive that I'm the one in California and yet you're so much higher than me right now.

HJ: I should write a song about this.

1 comment:

  1. “We will live in this world, which for us has all the disquieting strangeness of the desert and of the simulacrum, with all the veracity of living phantoms, of wandering and simulating animals that capital, that the death of capital has made of us—because the desert of cities is equal to the desert of sand—the jungle of signs is equal to that of the forests—the vertigo of simulacra is equal to that of nature—only the vertiginous seduction of a dying system remains, in which work buries work, in which value buries value—leaving a virgin, sacred space without pathways, continuous as Bataille wished it, where only the wind lifts the sand, where only the wind watches over the sand.”

    -Baudrillard

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