28.6.17

Cardi B - "Bodak Yellow"



I have no idea what this is, but I am interested. "Bodak Yellow" is an expensive & bizarre video; the opening 20 seconds are pure fucking bewilderment and this is awesome. It's not quite Michael Bay level, but it's definitely McG level and that ain't cheap.

The beat is trash, and cheap trash at that. Shouts to J. White Did It, who is, by and large, a bargain bin knockoff of Mike Will Made It. This Instagram-ass approach to personal branding is ugly to look at, but undeniably effective. Besides, "cheap trash" is kind of my entire bloodline, as an American.

Cardi B is blessed with gravity. She can command the camera. I felt bad for assuming she was a stripper until she mentioned, twice, the she doesn't dance anymore because she's "making money moves." True indeed.

I don't mention this to belittle her. Tucking bills to pull off content this weird and ambitious...if you can't respect that, you're broken: human waste.

Like anything else in this Shit Show 2017 run, her energy is more impressive than her bars. Atlanta infected everyone, in the long run that will be a good -- even great -- thing. For now, it's awkward. Cardi B can be way more agile than the styles she's flexing here, yet this is her breakout hit, approaching a million views as I pound beers and pass judgement.

Meanwhile, rest assured, Cardi B is living on a whole different planet.

I have questions about cheetahs on leashes, but I won't stop looking at them, either.

Cultural Appropriation? Check -- I doubt she's got enough of a Suburb Pass to rock Anarchist symbols like that.

Comic Relief? Check -- having your posse dress like Saudi royalty is solid gold.

Dope beats? Nah. In fact, fuck nah. Still, like Meatloaf said...two out of five ain't bad. Hopefully next time she tries actually rapping.

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