14.6.14

"DieNasty" - KNife



Well, fuck yeah. Great and rare is the weekend morning where my inbox leaves me impressed rather than depressed. This cat can definitely f'ing Rap Good, and the beat is a woozy stomp straight out a Low End Theory night. This video is definitely weird, simple and powerful. We will definitely be checking for this KNife character in the future.

This is an encouraging artifact; further proof of concept that quality material does indeed sell itself when properly packaged. This was an easy video to make, largely the fruit of hard work and human capital vs. big budgets and obligatory Professional™ sheen.

Just focus on The Work, daug.

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