Fire. This is simple and powerful, strong photography and tight narrative cuts keep things moving...an iconic video.
Every single thing that this project has released is high quality. Really impressive project. If you've never heard of The Black Opera before, buy their album. This shit is that "Good Hip Hop" everyone's always talking about.
Dig their website - their operation is on point and if you're a rapper or producer, take notes. Also a case study in project planning and tight branding.