Warm Brew - "Let's Get Paid"

I don't need to tell you this track is vapid as a lobotomized donkey. The title does that. Just like I don't need to say Warm Brew is as satisfying as leftover Miller Lite at seven in the morning -- it's right there in the name, right?

But is any of that bad?

Everything is ATL flavored these days, and sure, this is pop. But it's not like this is some schism from the West Coast Orthodox Church. California is a big fucking state, bud. There's a lot of flavors on tap there, and Dr. Dre is only one of them. "Let's Get Paid" is more Thizz than Trap, and the hook is pure backyard gospel. These cats cannot be impeached for jumping on trends. Their only fault is mediocrity.

Red Bull money is a lot like Murdoch Money, except that Rupert Murdoch is not an actual Nazi. The primary interests of the Austrian Red Bull Cult (ARBC) are expensive racing teams, snuff pornography and extreme sports, but they've also set up a record label in Los Angeles.

This makes sense, because Red Bull Sports turned out to be quite profitable, and thus they need to write off many millions of dollars. Fun Fact: most record labels got founded for this very purpose.

Who pays you doesn't really matter, though. Leave the "indie" purity spirals to punk rockers and their STDs. No rapper is allergic to money. More than that, "No More Section 8" is a beautiful thing to aspire to.

Sure, it looks good, but that's because talented creatives want to work with big brands. Build a colorful setpiece, then shoot a couple live takes in a tiny bar that's easy to pack: this is game and anyone on a budget should pay attention. Props to whoever Panamaera is, and good luck in your competition against Porsche for Google SERPs, too. That name was a smart call.

It's encouraging to see ARBC's Hollywood branch investing in rap music after years of incubating shitty indie rock acts. Hopefully this becomes a trend...either way, Warm Brew are going to have a great ride on their way to solo albums and rehab. I wish them the best.