20.7.17

Tyga - "Move to L.A."



Bitch I'm the Shit is a decent name for a project, but Bitch I'm the Shit 2 is, somehow, a great name for a project. I was never clear on physics, but I believe "exponential" is the word.

I've heard of Tyga for years, but always assumed he was one of those chosen few celebrity gods, famous for being famous. Turns out he tries to rap and shit. His bars are rock solid, competent radio fare, a crossover hit template aimed at The Ladies™.

What sets this apart is how it's explicitly aimed at underage models. Rarely is fluff this frank. Tyga is out here getting his Cosby on.

Shooting a video while you're hovering around on a Matrix-ass pulley system over a half-dozen industrial fans is admirable. Having dancers on set killing it is also admirable. In the real world, if you're a young creative mammal, "Move to L.A." is very solid advice, not a weird sex trafficking solicitation on Craigslist.

"But yet, it's that, too."

Ty Dolla $ign, I have long appreciated as an artist & human being. Like 2 Chainz, Kool Keith, Riff Raff, Despot, Danny Brown, ICHIBAN HASHFACE ... there's a lot of people who slice that sharp, but there's not enough, either. God bless any rapper or sanger / vocalist who sounds like themselves.

The halftime helicopter break is a smart move. Pure Los Angeles Bullshit Overdrive, radio cameos and low-budget, non-union fashion shows getting faked in someone's loft. Throw in some CGI and you're golden. It's almost too easy.

Once again we've got a motivated and underpaid talent producing a hit for someone with no fucking business recording a hit. One Dicky, entirely for Ty Dolla $ign and whoever had to edit this sleek, smooth, steaming pile of product.

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