lojii & Swarvy - "Due Rent"

The beautiful thing about social media: you can hear about a project for months before you have to hear it. At least, I sure as shit can.

Despite gushing recommendations from dozens of people I trust, despite being on the consistently worthwhile Fresh Selects imprint, man, fuck it. My psychic immune system won't let me check out new shit without the proper drugs.

The setup: lojii's the rapper, Swarvy is the DJ. Both of them occupy the Zen space where you can't tell if they're lucky or talented. The loops and rhymes are deceptively simple shit, they are also meticulously on point.

The lyrics are a mix of Malachi York mathematics, Roc Marciano detachment, and being both broke and high. This is perfect summer day music for stoners with nice porches.

The video itself is nicely framed black and white cheap goods. The animated overlays are done by RUFFMERCY, and about as inoffensive as a Superbowl ad for Pepsi. All content gets rendered in the same Creative Cloud, only the lack of branding makes this "indie." The lack of fucks given is what makes this good.

The tape, as a whole, turns out to be laser focused on the narrative of Rent, Money. This is one of those lurching moments where I question the entire concept behind Real Yeti Rap, but I get that all the time...and it hasn't stopped me yet. Should rap groups live or die by their random singles? Fuck Yes, Absolutely.

So perhaps these lazy, talented motherfuckers will put in more effort the next time they're broke. But it's not like they have to. This is already one of the best reviews I've written in 2017.