29.6.17

Jay Worthy & The Alchemist - "Four Fifteens"



Very few people can get Meyhem Lauren on a track without being outshined. Like, objectively. To the point that even bystanders and mouthbreathers could tell the difference.

Jay Worthy is absolutely not one of those very few people. He gets washed here. That's not a bad thing when you've got The Alchemist on the beats, though. Sure, his verse is lazy, pimp-by-numbers fluff, but he's convincing with it. Jay Worthy comes off like more of a host than a rapper, but he's good at it either way.

This Ray Wright cat delivers the goods: catchy, purebred West Coast Rap Hook material. He doesn't give much of a fuck while he does it, either. I'm betting his career will still be going strong a decade from now, the vibe is timeless.

Still: "Enormous with endurance, throwing bullets at informants / y'all undercover cops, like bums with clean socks." Meyhem Lauren is an utterly impeccable motherfucker who classes up everything he touches, even Action Bronson's career.

Again: "Stefano Ricci'd down when we hold the beam at targets / the team is heartless up in Neiman Marcus." Queens will never stop winning. Meyhem embodies that grandiloquent, epicurean tradition of living the best possible life. Your audience never wants to see you as bored as they are.

Props to XB Cinema for a dead-on California Backyard Rap Video streaming product. You could dump any old turd into this template and it would look fantastic. That's a compliment. I respect tradecraft more than content, most days.

It is interesting how every big deal rap artist from Massachusetts to Florida is coming out with mini-movie videos about bank heists and corrupt cops raiding trap houses -- basic action movie shit -- at the same time so many West Coast rappers are trying to out-relax each other. Fashion changes fast, but fuck, aesthetics never do.

Back when "California Love" was setting the standard for what Saturday afternoons should look like for famous people, you had Life After Death and The Firm and Wu-Tang Forever and even Soundbombing. Sure, it's predictable, but it's kinda beautiful.

Also: Three 6 Mafia had the best album that year. Like, objectively.

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