"Midnight Train" - Cash Lansky

Do not start your music video with an acceplla. Don't, do not. All you're doing is spotlighting your mundane bars in the least photogenic environment currently imaginable: global exposure on YouTube. This cat makes it work off sheer charisma and managed to carry my attention until the beat hits at...just kidding, the beat doesn't hit yet.

They actually made the decision to spend the next 82 seconds on a nicely shot sequence of this dude opening up a restaurant. Really. This is a music video. I won't even begin to hate on the ham-fisted art student audacity of some shit like this. When does the beat finally hit? Past the two minute mark.

The ultimate verdict here ain't nothing nice. Whoever decided footage of this cat hanging out at work was something people would want to watch is, to put it as diplomatically as possible, completely motherfucking retarded. This video takes b-roll and puts it center stage because there's nothing, finally, here at all. Cash Lansky is clearly a good dude, but he's succeeding here as a model rather than a rapper. His energy is compelling, the footage is well done. There ends the short list of Nice Things to Say.

This is being posted mostly as a cautionary example. Don't make 4 minute videos out of 2 minute songs.